This week our brand of the week is….Charge Bikes
Charge Bikes are a UK based bicycle company, not too far away from Synergy, in Somerset, owned by riders and specialising in simple and functional bikes and frames. The brand, along with the bikes themselves is distinctive and contemporary. The Charge brand is only 4 years old this summer but has already built a reputation among cyclists for classy design, understated but modern graphics along with a cheeky sense of humour in the way the brand is delivered. For example, all of their bikes and parts are named after objects you’d find in a kitchen, strange, but in an odd sort of way it helps them stand out in an already saturated marketplace. For example, no other bike company has bikes called a ‘Tap’ or a ‘Plug’ or cycling gloves called ‘Oven’!
Delivered with this modern and cheeky brand is an impressive attention to detail with even the smallest bicycle parts such as handlebar grips presented in well-designed, fun and eco-friendly packaging. This attention to detail extends to their website which is well designed, simple and easy to navigate, whilst utilising some beautiful photography. The site presents Charge as more than just a bike brand, more of a lifestyle choice with projects, videos, and podcasts sitting alongside the usual information about products, stockists and the company itself. Charge even encourage you to customise your own Charge bike, then upload images to the ‘My Charge Bike’ section of the site to become part of their community (and also to buy their parts to allow you to do this naturally!)
http://www.chargebikes.com/
Charge Bikes – our choice for our brand of the week, not at all influenced by Christian’s recent purchase of a Charge Plug Freestyler!
