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South West Food & Drink Conference

Nicky attended this CIM conference yesterday at the Royal Agricultural College in Cirencester. It was an interesting session that covered the importance of digital marketing to the food and drink industry. We heard about Tesco’s strategy to highlight local products – see www.tesco.com/regionalsourcing/ and the innovative Virtual Farmers Market, who successfully combine ease of purchase with a novel 3D market experience.

Social media has become a hugely important part of the marketing mix and, if implemented correctly, is a fab tool for food and drink companies to engage with customers.

We’re working on our own social media guide at the moment – if you’re interested in receiving a copy drop me a line!