Archive for April, 2010
This week our brand of the week goes to Apple.
After the casing around Hannah’s Macbook laptop cracked she thought it would be a nightmare of endless phone calls and costly postage to get it sorted. However, she couldn’t have been more wrong! One phone call to Apple Care and one trip to the Apple Store Genius Bar later and it was all fixed and ready to go! She even had time to do a spot of Sunday afternoon shopping!
It was the easiest repair ever and the customer service at the Bristol Cribbs Causeway Apple Store was Fab!
Thanks Apple, Keep up the good work!
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Here’s some clever use of social media from Alfa Romeo
With the imminent launch of the new Guilietta, Alfa have been using a combination of social media to spread the word: Facebook page, You Tube videos, Twitter etc.
But now they’ve gone a nose further by enabling you to park the car on your drive with their Virtual Owners Programme.
Simply enter your postcode or street name, navigate to your house, choose the colour of your new Alfa and hey presto! A new car parked outside your house. You can even send your picture to friends!
Click on the link below to try it:
Whilst we were eating our ice creams this afternoon we were discussing our favourate brand this week, well actually Nicky’s choice following her trip back from LA (how posh!). Nicky says…So we are loving Virgin now…Good ol’ Richie B, he seems to have the magic touch! The Virgin Atlantic brand and advertising oozes sophistication and sex appeal that makes you want to travel with them. From a stress free touch screen check-in, to a warm welcome from friendly cabin crew. the brand promise doesn’t disappoint. I wonder about their recruitment criteria but the beautiful air crew in bright red uniforms with matching lippy (and that’s just the males!) certainly made the 11 hour trip a little more bearable for my partner.
Our brand of the week is White Stuff, who make ‘lovely clothes for lovely people’. You won’t see their stores anywhere near a shopping centre and you certainly won’t see any adverts – yet this is a retailer on track for another record year.
White Stuff was originally founded by two “ski bums” who started selling t-shirts in the Alps to fund their lifestyle. But it’s come a long way since then, and has now evolved into a lifestyle brand. Their fun and quirky style is consistent across all their communications and their laid back and friendly approach extends into their multiple stores.
Each year they mark their presence with a fresh and distinct marketing theme. Last years’ ‘Sound of Music’ themed brochure included instructions on how to play the Alpine horn and how to make your own cardboard lederhosen! Keep an eye on their website which is updated regularly with news and competitions, with prizes such as a ‘pimped out’ caravan.