This week…
Our brand of the week is White Stuff, who make ‘lovely clothes for lovely people’. You won’t see their stores anywhere near a shopping centre and you certainly won’t see any adverts – yet this is a retailer on track for another record year.
White Stuff was originally founded by two “ski bums” who started selling t-shirts in the Alps to fund their lifestyle. But it’s come a long way since then, and has now evolved into a lifestyle brand. Their fun and quirky style is consistent across all their communications and their laid back and friendly approach extends into their multiple stores.
Each year they mark their presence with a fresh and distinct marketing theme. Last years’ ‘Sound of Music’ themed brochure included instructions on how to play the Alpine horn and how to make your own cardboard lederhosen! Keep an eye on their website which is updated regularly with news and competitions, with prizes such as a ‘pimped out’ caravan.
