Marketing done right
We always look forward to old postie delivering Synergy Creative the latest Howies catalogue. The clothing company’s Autumn look-book landed on our purple door matt just the other day in it’s compostable poly wrapper (eco-conscious direct marketers take note!) and it’s looking great.
Gone is the great smelling perfect bound book in favour of a bigger newsprint style affair. Chocked full of beautifully art directed photography, inspired layout, lovely illustration and of course, some great ideas (sea salt washed denim anyone?) If you ever wanted to buy into a brand’s ethos, you’d be hard pushed to find a better way of thinking than Howies. And you don’t even have to be able to surf or skate! But a push bike wouldn’t go a miss.
Find out more here www.howies.co.uk

