Insight into advertising
Book review: Confessions of an Advertising Man, David Ogilvy
Once in a while you come across a really good read and this is one of them!
This book was originally written in the 60s and given to David Ogilvy’s son for his birthday. It’s been a runaway best seller and translated into 14 languages.
This books talks about how to create great advertising, how to be a good client, how to build great campaigns, and write good copy. Written in an easy to read style (as you would expect) it’s not just about advertising but how people think and behave in business.
Here’s a couple of great lines…
“When people aren’t having any fun, they seldom produce good work”
“Hire people who are better than you are”
“Leaders grasp nettles”
Some of his tips on building a great campaign include:
* Give the facts
* You cannot bore people in buying
* Be well-mannered, but don’t clown
* Make your advertising contemporary
* Committees can criticize advertisements, but they cannot write them
* Every advert must contribute to your image and brand
