Internal communications and digital are hot topics for housing sector
We had a fantastic day in London this week at the National Housing Federation marketing and communications conference attended by around 200 housing associations.
We exhibited our creative communications housing campaigns and had lots of involvement with delegates with our voting tree. We asked delegates to vote for their top communications challenge this year to get a sense of what’s important out there.
Different colours reflected six key subject areas; internal communications, digital and social media, engaging younger residents, communicating in an engaging way and getting a wider range of residents involved in resident involvement activities. Digital and social media was the challenge most voted for, followed closely behind by creative internal communications.
We were able to give out tips and advice on the day around creative communications, design and how best to plan and approach internal communications campaigns.
The conference presentations and workshops were also really good – we’ve outlined some good messages we took away below.
* Align your communications plan to the overall business plan
* Survey your customers regularly to find out what they’re feeling today and plan your key messages around this
* Focus on outcomes not outputs and measure those
* Be creative with your communications to make them have more impact internally
There was so many useful tips we have pulled our notes into an easy reference guide so if you would like a copy, just let us know. Email hello@synergycreative.co.uk.
