Centrica communicates social responsibility strategy simply
The UWE Distinguished Leadership series is a fantastic insight into the strategies of the UK’s largest companies – provided straight from the top. Their speakers are top notch.
Today we listened to Sam Laidlaw, Chief Executive of Centrica plc talk about socially responsible leadership and their strategy for social responsibility. What was brilliant was the way they have broken down their strategy on this subject into four simple and easy to remember areas that employees and the business need to focus on.
1. Health and Safety
2. Low carbon footprint
3. Looking after vulnerable customers (those in fuel poverty) and
4. Communities – supporting the local community, which he says is vital to all businesses
For an organisation so large with 35,000 employees, Sam believes socially responsible leadership requires visibility and sustained leadership – and the Chief Exec must set the tone and values throughout the organisation.
He gets our vote for communicating a pretty big and powerful subject in a memorable and simple way.
For more information about the UWE leadership series, check out:
http://www1.uwe.ac.uk/bbs/newsandevents/deaseries.aspx
