11.10.2011
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We went to a great seminar last night by Jonathan Phillips of Coca-Cola to hear all about his thinking on their intranet. With 13,500 employees, 40+ brands and 5 languages he’s got his work cut out for him. It was great to hear a technical talk in easy to understand Plain English (thx Jonathan) and we got to hear about their intranet plans for 2015. Nuggets we took away which we thought we’d share:
- Boundaries are being blurred – finding that intranets, extranets and internets will begin to blur/merge
- Make sure you remain inclusive – not everyone out there wants to share in the new ‘social world’ and not everyone likes to receive their comms digitally – be mindful of this. In particular think of people remotely and be mindful to offer choice
- If your CEO is not a natural blogger or isn’t that interested in doing this (some dont like the idea!), then rather than ‘force this or ghost write it’ ask the CEO to comment on other people’s blogs – it will feel more genuine
- Location is the future – also called Web3 zero – intranets are developing so they’ll know where you are logging on from and where you are (via GPS). Why is this good? You can be log on to the intranet and see events relevant to the location you’re in (for example if hot desking), you can receive job vacancies in your company relevant to your location. You can build quick teams based on your skills and location on a particular day building virtual teams straight away – Credit Suisse are doing this now.
Read more about intranets with Jonathans blog which you can find at http://intranetizen.com/
A really good evening – thanks everyone.
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