Here’s some clever use of social media from Alfa Romeo
With the imminent launch of the new Guilietta, Alfa have been using a combination of social media to spread the word: Facebook page, You Tube videos, Twitter etc.
But now they’ve gone a nose further by enabling you to park the car on your drive with their Virtual Owners Programme.
Simply enter your postcode or street name, navigate to your house, choose the colour of your new Alfa and hey presto! A new car parked outside your house. You can even send your picture to friends!
Click on the link below to try it:
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This is a fantastic idea. Alfa’s advertising has been so good recently, I loved that ad for the MiTo that they had with the Space Invaders theme. If the headlights actually did zap things, I’d be half-tempted to city cars.
My apologies, should have been book a test drive. I think I hear the typing police coming after me….
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I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!
Thumbs up, and keep it going!