14.10.10
Insurance and employee benefits consultancy, Jelf Group's new look and identity, designed by Synergy.
The Group, now called Jelf, sought to bring together the different brands within its business to ensure consistency for both staff and clients. Synergy was tasked to help achieve this by refreshing the core Jelf brand and creating a modern, fresh design style and suite of product literature.
Malia Brown, Group Communications Manager, says,
“After a period of sustained growth and acquisition, we saw the need to draw the Group together under the Jelf brand and to use this as an opportunity to refresh our image.
We have worked closely with Synergy Creative over a number of years and they have delivered great results for us creating high quality, award winning annual reports and corporate communications. Their understanding of who we are and what we do meant they were the right team for the job. We’re delighted with the results and have received great feedback both internally and from our clients.”
Giles Hicks, Director at Synergy Creative says,
“Synergy Creative has worked with Jelf for years and we were delighted to be offered the chance to work on the rebrand. Their progressive yet highly professional approach was key to the brand’s evolution. We’re confident that we’ve captured this in the resulting identity and literature.”
Press release 14th October 2010
