14.11.10
Synergy launch Smart Talk, the world's first talking Freeview digital box.
Synergy delivered an integrated marketing campaign for this new product launch for RNIB which as been shortlisted in the Marketing Excellence Awards.
Helping older relatives has just become easier with the launch of the World’s first talking Freeview digital box. Smart Talk is the new voice of digital TV – it’s the ultimate talking TV guide that tells you in a friendly voice what’s on telly and when.
We’re delighted to announce that Smart Talk is now on sale through John Lewis, Currys and Amazon.
The recent media launch was a huge success. We sent journalist a ‘talking’ teaser invite to come along to the IPC Press Room and join (our actress) Betty for tea and cakes and watch her use this breakthrough digital product.
We created a video using ‘son and mum’ actors to demonstrate Smart Talk. This is now live on the Smart Talk microsite. www.smart-talk.com
Feedback was fantastic and we’re hoping for some great media coverage.
To find out more about the launch of Smart Talk and read the press release visit our RNIB Smart Talk new product launch.
