Work

Marketing campaigns

Bio-Kult corporate branding, packaging and advertising

We put the Bio-Kult brand in tip-top condition

Client snapshot

Bio-Kult from Protexin is a probiotic vitamin supplement. It contains 14 strains of ‘good’ bacteria inside each capsule that help to keep digestive and immune systems functioning correctly.

The brief

To refresh and at the same time strengthen Bio-Kult’s packaging for Bio-Kult Original and also Bio-Kult Candea. To create marketing and trade communications for a range of trade and consumer shows.

How we tackled it

We set up two consumer focus groups to test and subsequently refine our new packaging design ideas. From packaging we moved on to produce an advertising campaign based on different health propositions, trade marketing and trade show graphics.

The outcome

“Synergy created a strong brand identity, striking advertising campaign and comprehensive sales support material, which has given the brand a consistent image and longevity. The whole project was organised with military precision.” Head of Marketing, Protexin