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Branding/Corporate communications
Institute of Engineering Designers (IED) corporate identity, website, magazine and marketing collateral
We created a clearer brand that shows how membership works
Client snapshot
The IED is the UK’s only professional body which represents people working in engineering design. Members work in a diverse range of industries, spanning product design, architecture, mechanical, automotive and aircraft design, design education, IT and computing.
The brief
To raise awareness of the IED, increase its membership, re-position this professional body and educate members and prospective members on exactly what it offers.
How we tackled it
We carried out research with members, non-members and lapsed members. These findings helped us create a new brand, literature suite, website design and members magazine design.
The outcome
After a successful brand roll-out, we are now working with the IED on the development of a communications strategy, looking at the member journey and how we can create a better member experience.
“The team at Synergy has been creative, inspiring and professional, offering expert advice and guidance throughout the process, helping us to identify who we are and how we should project our strengths through our new brand... often going that extra mile.” Chief Executive
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