Work

Internal communications

Ladbrokes plc

We helped to make employees all feel like players

Client snapshot

Ladbrokes plc is a world leader in the betting and gaming market with annual Group revenues of more than £1 billion, employing 16,000 people across six countries.

The brief

To communicate the reward and bonus schemes to all retail employees, also emphasising how every member of the team plays a vital part.

How we tackled it

We produced a boldly designed retail reward book that not only gives employees all the information they need about the different rewards and benefits, but conveys the business’ energy and helps to make everyone feel part of its success.

The outcome

“Synergy brought to life our collective ideas to ensure we produced top class designs and materials. A pleasure to work with on this project”.
HR Director – Reward and Resourcing.