What we did
Ladbrokes wanted to create an internal buzz to launch their new machine games and encourage retail colleagues to give this important revenue stream a boost. They introduced an incentive scheme that would see the winning shop teams jet off to Vegas. It was our job to help plan, create and implement high-impact communications that would get people talking and taking action.
We devised a Road to Vegas theme and a seven-month communications campaign that included everything from 'Wish you were here' postcards to passport-style briefings and a script for a dial-in broadcast. We created a special 'Vegas Post' tabloid newspaper to help deliver key information in an engaging way.
"Synergy have created a really engaging campaign that has caused quite a stir." Reward Manager, Ladbrokes
A quick overview
/ Concept and messaging
/ Overall theme
/ Scripting and copywriting
/ Teaser campaign
/ Wide range of creative materials
/ Creative manager toolkits