Vodafone’s ‘My Vodafone’ is one of the leading mobile apps of its kind, giving customers instant access to their account information.
With a new version about to launch – with lots of additional functionality – Vodafone wanted to encourage its employees to download it, try it for themselves and spread the word to colleagues, customers, friends and families.
Synergy worked with Vodafone to come up with an illustration-based concept across a poster campaign, experiential events and video animation. The campaign educated employees on the app’s benefits and encouraged them to ‘Try and Tell’.
The poster campaign was rolled out across all of Vodafone’s call centres, stores,and offices, reaching all employees. On the company ‘Digital Day’, part of Vodafone’s annual Customer Experience Week, hundreds of staff visited pop up installations to learn more.
A brief overview:
/ Overarching concept based around ‘It’s ‘appening’
/ Poster campaign promoting the new app
/ Pop up installations at three office locations across the UK during Customer Experience Week
/ Provision of brand ambassadors
/ Animated video showcasing the benefits of the app, which is now being used on the commercial website too
/ Design of event collateral such as ballot boxes to enable colleagues to share their suggestions on how to continually improve Vodafone’s digital offering
Watch the animation: