18 July 2019

Aldi picks Synergy for strategic internal comms partner

We're delighted to be working with Aldi to support internal communications across the organisation for its 36,000 colleagues.

Such a brilliant brand to be working with, we’ll be working with the team to engage all colleagues effectively. This exciting new partnership includes support with internal communications strategy, creative campaigns and measurement. Here’s the press release in full: 


Synergy is tasked with helping Aldi engage with its 36,000 strong workforce in the UK and Ireland.

Aldi, the UK’s fastest growing supermarket, has appointed employee engagement specialists Synergy Creative as its employee engagement partner to support internal communications with its 36,000 colleagues across the UK and Ireland.

Synergy Creative brings its experience in strategic and creative communications to help Aldi’s internal communications team engage all colleagues effectively. The partnership includes support with internal communications strategy, creative campaigns and measurement.

Richard Thornton, Communications Director at Aldi said: “We have seen a huge amount of growth in the last few years and this expansion is driven by our people, so it is more important than ever to ensure we are communicating well with all colleagues across the business.

“We were looking for an agency that could act as an extension to our internal communications team and Synergy Creative was the perfect fit. Their team’s expertise in bringing internal comms to life in creative and measurable ways made them stand out.”

Emma Holland, Client Services Director at Synergy Creative, said: “We are delighted to be working with such a fast-growing and brilliant brand. We’re all Aldi regulars, so to be collaborating so closely with the brand is an exciting opportunity for all of the team at Synergy.”

The news comes as part of a brilliant year for Synergy Creative, following a host of award wins (including eight Internal Communications and Engagement Awards), a number of new clients and several key hires into the team.


If you’re looking for support with your internal communications strategy, get in touch, we’d love to help. 

Similar Articles

1 April 2020


COMING UPMay 13th & 14thReboarding: Powering into a new eraReboarding provides an incredible opportunity -…


16 March 2020

We’re joining McCann Worldgroup

After spending the last 13 or so years growing Synergy Creative into one of the…


20 December 2019

2019 in numbers: our best year ever

2019 has been an absolutely brilliant year at Synergy: we've taken on new talent, brought…


18 December 2019

Festive ads: the crackers and turkeys of 2019

They're a brilliant way of engaging customers each year and conveying messages with high creativity.…