15 August 2019

DFS picks Synergy Creative for transformation strategy support

Are you sitting comfortably?

We’re thrilled to be working with DFS to support their transformation strategy as they go through a period of change. Check out the press release in full: 


Synergy is tasked with helping DFS to communicate their wide-scale business transformation to colleagues across the organisation.

DFS, Britain’s biggest sofa retailer, has appointed employee engagement specialists Synergy Creative as its strategic partner to help communicate the organisation’s transformation programme.

Synergy Creative will use its experience in large-scale transformation comms to help DFS communicate key changes to the business as it looks to lead sofa retailing in the digital age. The programme will engage with over 5,000 employees across the DFS group, including DFS, Dwell, Sofa Workshop and Sofology.

Lee McNamara, Group Head of Internal Communications and Engagement at DFS, said: “How our customers are shopping with us is changing, so we’re evolving with them. A huge part of that success will be in continuing to deliver an exceptional customer experience, driven by our people.

“We were looking for a partner who could support us fully through this transformation and Synergy Creative showed an excellent level of understanding and expertise in change communications. We’re excited to be working with them on this and sharing our big ambitions with our people.”

Gary Walder, Account Director at Synergy Creative, said: “We’re thrilled to be working with DFS. It’s a brilliant brand and household name and we can’t wait to get stuck in.”

The news comes as part of a brilliant year for Synergy Creative, following a host of award wins, a growing client list and several key hires into the team.    


If you’re looking for support with your internal communications strategy, get in touch, we’d love to help. 

Similar Articles

6 December 2019

Synergy named IC Consultancy of the Year at the BOC IC Brilliance Awards

It's been a brilliant few months for award wins at Synergy, with the latest coming…


27 November 2019

Synergy awarded ‘Marketing Agency of the Year’ by The Drum

The awards aim to celebrate the very best run agencies and the hard-working teams behind…


20 November 2019

Synergy named in the The Drum’s Top 100 Independent Agencies

The Drum's Top 100 celebrates the best-run independent agencies in the UK in 2019. Powered…


19 November 2019

Synergy scoops two nominations in the Employee Engagement Awards

It's been a good few months for awards nominations and wins at Synergy. After our…