Checkout Challenge – A winning graduate campaign
A challenger brand to the retail market, Lidl is on a journey of growth and rapid development. Lidl wanted a graduate recruitment campaign that would help them attract the best and brightest graduates, stand out as a great employer option, and rise through the ranks of the Times Top 100 graduate employer schemes.
Doing our homework
Bring your best, we'll do the rest
A quick overview
- Carrying out a full recruitment channels audit
- Developing a new recruitment channel strategy
- New Tone of Voice guidelines
- Redesigned and rewritten key job roles
- Complete creative, concept and narrative for the campaign
- Development of stand, brochure, posters and chocolate bar wrappers
- The production of a brand new fully branded 60-second VR game that really got graduates talking.
increase in applications from
offers made from 58 available places
the winning score on Checkout Challenge