ODEON Cinemas Group is now the biggest cinema operator in Europe with over 11,500 colleagues across 14 countries and 360 cinemas. They wanted to refresh and reinforce their mission, vision and values as well as helping their people feel part of one big team and work more closely together.
An all-action campaign
All aboard 'The Mission Mobile'
Knowing creativity was key, we included a fun activity for every day, revealed through giant ‘mission mobiles’ that each team could decorate and customise.
The activities were supported by a whole toolkit including manager packs, pledge cards and even sweets. We rolled out the campaign to all 14 countries at the same time – no mean feat! – as teams from across Europe shared selfies, made videos and discussed what the ‘Big Plan’ meant to them
A quick overview
- Developed the creative concept and all campaign materials
- Fun team activities (mini-missions) for every single day
- Design and build of giant ‘mission mobiles’ for each team to decorate and customise
- A whole kit of mission-themed manager packs, posters, interactive pledge cards, badges, pens etc
- Sweets and treats to keep up the energy and momentum
- Supporting logistics – getting the materials to cinemas across Europe
- A focus on getting social, including colleague-made videos and selfie competitions.
posts on Google+
Big Plan delivered