In November 2016 Sovereign Housing Association and Spectrum Housing merged to form one of the UK’s largest housing associations with 56,000 houses, 130,000 residents, and 1,800 employees. With a new CEO and leadership team in place, Sovereign knew that in order to better serve the needs of residents, the business would have to transform.
The goal was clear: become a modern, connected business. Digital would be the enabler for change, but how would employees embrace it?
A compelling narrative
Tell great stories – Sofa, So Good?
Role modelling change
A happy beginning?
The digital transformation is now complete. Systems have been integrated, the tech is now live, and surveys show we’re winning over hearts and minds, with 92% of people understanding the vision and 80% feeling positive in their teams. But true to the ‘On Our Way’ message, there’s still work to be done. For the next phase we’re putting an emphasis on transforming behaviour, culture and ways of working.
A quick overview
- Workshops and immersion sessions
- 'On our way' narrative and campaign
- Co-created interactive managers’ toolkit
- Sofa, so good? Online stories TV show
- VR experience design and creation
- Supporting comms
Understand the vision
See residents as customers
Feel excited about the future
Feel positive about change